The default and simplest structure is to operate as a sole trader, essentially operating your author business in your personal name. The advantages are that it is very easy to get started with minimal administration and setup costs.
Tax Implications as a Sole Trader:
Alternatively, you can set up a limited company, with you as the director and shareholder. This introduces more administration but can be tax advantageous if making significantly higher profits than you need to utilise each year.
Tax Implications as a Limited Company:
Overall, operating as a sole trader is simpler and makes sense if your profits are relatively modest. Setting up a limited company can be tax-efficient if your author business generates higher profits annually. Getting professional tax advice before making a change of structure is highly recommended when weighing up the options.